Golfers are in a frenzy.
They are playing in a tournament every weekend for the next week, and the games are expected to generate at least $1 billion for charities and the sport in general.
The latest game of the year, the Masters, is taking place on Sunday, December 7, with the average player spending $2,200.
But it’s not just the game that’s going to make money.
It’s the way that people watch it.
The way that they watch it is changing.
As of last week, more than half of all U.S. households were watching more than one live sporting event per month.
While that number has been steadily rising, we’re seeing it start to dip, according to a new report from the Pew Research Center.
The study found that live sporting events are more likely to be watched by older adults than younger adults, and that younger viewers are increasingly tuning in to sports and entertainment content online.
It also found that older Americans have been watching more sporting events, but that’s still not the case for younger Americans.
The trend has not gone unnoticed by advertisers, who are taking notice.
In a recent interview with CNBC, ESPN’s executive vice president of product, Brian Little, talked about the importance of the sport of golf.
“We are constantly evolving the game and adding new challenges for the game, so I think that is an indicator of the fact that the sport is evolving and people are watching more of it, and more of us are watching it,” he said.
“And so I would say that is a reflection of the importance to the sport, as well as the interest in the sport.”
In fact, Little said that advertisers will spend $5 billion on the game in the next two years, with a projected $4.6 billion to $5.4 billion spent on merchandise and ad campaigns for the 2020-2021 season.
“I think we are going to see a big uptick in viewership,” he added.
“And I think the question is, when will we see an uptick in the interest, the interest is going to be huge.”
Little also talked about how important it is for advertisers to be able to reach younger audiences.
“The way that our product is viewed, it is going be viewed in the context of the context that we have, which is the context where people are playing, and we are doing things like we did for the Olympics in 2020,” he explained.
“There is a very real desire for that.
And if you’re watching that product, it’s going be seen in that context, and you can’t compete with that.”
While this trend may not be going away anytime soon, it seems that people are more comfortable watching sports in the digital era.
The Pew Research study found a growing interest in social media, as evidenced by the number of people who use social media sites to check in with friends and family.
While there is no evidence to prove that this will translate into an uptick for the sport as a whole, it does indicate that the time has come for people to give the sport a shot.